12 Ways to Add Value with Design in Marketing
How can design be used to add value to your marketing content? Let’s take a look at these 12 ways.
Using visuals and professional design throughout your content is a great way to substantially add value to it.
It can be a tedious process to develop graphics for everything.
But it’s important to do it to stay ahead of your competition. After all the benefits are well known. Over 90% of information transmitted to the brain is visual and 65% of people are visual learners.
It’s something you can’t afford not to do anymore.
So what can you do to take advantage of the benefits of using visuals without it taking up too much time or resources?
The key to success is having a strategy – one that ties together all your graphic work so you can achieve predictability. This will build your brand faster than ever.
Let’s look at some ways quality graphic design will improve the value of your marketing.
1. Inspirational Quote Graphics
You need to get your followers to engage with your posts.
This is because all the social networks’ algorithms work in a way that gives you more of what you like. If you like, comment on, retweet, favorite or share a post from a page, you will see more from that page.
You may want to promote something, but there is so much competition in your social profile. If your followers haven’t been engaging with your content, they won’t see what you post.
To combat this, you need to improve your strategy.
Post content that is not salesy. Post something that is relatable, emotional but still consistent with company values.
This is where inspirational quotes can be used very effectively.
Here is a list of 100 Motivational Quotes to get you started.
Start with 12. Do up the graphics (or get us to do them). Add them to your Buffer / Hootsuite / Edgar queue using the #MotivationMonday hashtag or something similar.
2. Tips & tricks, how-to’s, did you know’s
Following on from number 1, there are a few more great opportunities to connect with and engage your followers:
- Tips & tricks
- Did you know’s
This is where facts and stats specific to your industry will come in useful.
You could put together some ideas using these 3 options to create a post similar to the example above.
3. Thought provoking questions
One final method is to ask your followers questions.
It’s best to do this when you have a larger following (let’s say minimum 500) or at least confident you have an engaged audience. It’s quality over quantity after all.
Your ask should be poised, without being too heavy and deep.
See the example above. This could be a great way to start a conversation.
Now that you have worked to engage your followers, you can do promotional posts.
It’s best to do these with a time-limit as there a psychological benefits of doing that.
Here is an example:
Professionally designed CTA graphics will help you get higher CTR’s and therefore, more conversions.
Infographics are very effective. They let you explain complex concepts in a visually compelling way.
But they are difficult to put together if you don’t know what you are doing.
See this article for some great tips on writing content for infographics.
You can use infographics strategically through repurposing as well. Summarise key data points from blog posts and offer them as lead magnets to help grow your list.
6. Branded blog feature graphics
Feature graphics appear at the top of the page of your blog post.
This is also the image that gets pulled and shown on social media when it is shared.
So it needs to be clear and succinct, and most importantly represent your brand in the best light.
Put your logo on it. Show the title if it’s not too long. And illustrate the concept of the post with a graphic in simple form.
To make sure it gets set properly, set the Feature image in WordPress.
When doing up the images, get the required dimensions for the theme. You may need to ask your theme developer.
7. Video thumbnails design
We all scan content online. YouTube is no different. When we play a video, we all scroll down a bit to see comments and related content.
We’re just looking for what to play next.
Now if you have a business pushing out video content, you want viewers to continue watching videos from your channel.
Use playlists to your advantage. This helps YouTube figure out what to show for ‘Up next’.
To improve your chances even more, use thumbnail graphics to create visual themes for each playlist. This makes them easily identifiable.
See this example:
Once you’ve done that, you have viewers engaging with more of your content, for longer, and more likely to take action when you ask for it.
8. Professional ebooks
Professionally designed eBooks, or any kind of PDF lead magnet, will demonstrate that if you care about the quality of it, you also care about the quality of your product or service.
Clean and simple design works best. If you pass them to a designer as part of your content creation process, this will really give you the edge you want over your competitors.
9. Proposals and documents design
As with eBooks, any other documents you use can be improved with design.
Consider sales proposals. These are generally longer documents (5-20+ pages) so they should be designed to help guide your potential client through the document in a way that is easy-to-digest.
Use headings and subheadings, lists, dot points, stock photos and illustrations effectively. This will make reading them more enjoyable and again shows them a superior level of professionalism.
10. A/B Ad Graphics
There are two ways to approach Ad graphics.
- Image + text
You can include the text in the Ad heading, subheading or copy. But sometimes you want to use graphical elements using text to capture attention.
How do you know which one to do?
Why not both?
With so many analytical tools available now, it’s silly to not set up recurring split tests to continuously optimize your ads.
One great thing about design is the endless creative options you have.
The key is testing and iteration.
11. Landing page images
A landing page, or squeeze page has a single goal: to get users to take one action.
Normally this is to enter their details – usually a name and email address.
Landing pages remove all other links to focus on getting the person on the page to the goal.
Well placed and highly relevant graphics on the page will help visitors take that action.
12. Thank you cards
Thank you cards will have you stand out from the crowd.
Many businesses don’t go to the trouble of getting their customers’ postal addresses. But if you do have that information, use it!
Even if you don’t have their address but you see them or know you will see them in the future, give them a Thank You card.
You can purchase one at a local newsagency or, if you really want to go the extra mile, personalize a design to your relationship with them – something you know will impress them or make them laugh.
The won’t expect it and it will blow them away.
Great design will help you engage better with your audience at any point in your sales cycle.
It doesn’t have to be difficult to integrate with your marketing. There are plenty of tools and services around to help.
Start with one of them, see how you go, what you learn and go from there.