10 Strategies to 10X Your Website Traffic
Once you have content published you want people to interact with it. But driving traffic is an often overlooked part of the content marketing process. Let’s take a look at some proven strategies to get people visiting your content.
Are you tired of not getting enough website traffic?
Maybe you focus on blogging. You put all that effort in researching, writing, revising and perfecting. You put the post up and hit publish. There’s a sense of accomplishment.
But the truth is, it means very little.
Yes, it’s out there for people to see – that’s the first step. But here’s the thing…
You know the term “Build it and they will come”?
In business that’s the opposite of the reality for most. Some lucky marketers have content go viral and get huge traffic without trying. But that’s the exception.
I’m not one of those lucky ones and you’re probably not either; and that’s okay.
Getting traffic to your content is normally an even bigger undertaking than creating it.
In fact we should apply the 80-20 rule. 80% promotion, and just 20% for creation.
In this post, I’ll show you 10 proven strategies that working together can 10X your traffic and I’ll show you how to integrate them with your own business as well.
Post to your Facebook page
Let’s start with the easy one first.
Posting to your own Facebook page is the first thing to do if you have new content.
But keep in mind that organic reach is dying a slow death. It’s still worthwhile for brand awareness and shows new visitors to your page that your business is active and thriving.
That’s important to portray.
The easiest way to do this is through scheduling tools. Although there are theories that Facebook lowers the organic reach even more if it knows that a post has been scheduled by an app instead of hand-crafted by a team member.
If you have a VA, social media manager, someone on your team who can take the time to physically post something, do that. It may well be worthwhile for you.
Test it and see how it works for you.
2. Post to FB Groups (that will let you)
It’s good fun to engage in groups.
But we need to do this respectfully.
Spamming groups with no thought or consideration will only get you banned. Not just that, it will bring in the wrong type of traffic anyway. It’s pointless.
Take a look at this lady’s post. She pretended like she’s seeking feedback when she’s really just trying to get clicks. She gave no context or details for her situation. It’s fake.
People nowadays have excellent BS detectors. You can even see from her greyed out name that she actually got banned for that. Don’t be like her!
The correct way is to find a core selection of groups that you can contribute to and interact with regularly.
Some will even allow you to post your content when the time is right. Others will have specific days or posts for promoting content.
Take those opportunities each time, and you’ll be rewarded with better traffic.
3. Email list
Emailing content to your list is important for maintaining engagement with your leads.
It’s something you need to be able to do regularly. Otherwise it will quickly become a dead list.
There’s no shortage of tools available so choose one and get sending.
But there are some important details to keep in mind first. Subject lines, email type and click-through-rates are factors to consider.
Look at these stats:
- “33% of email recipients open email based on subject line alone.” (source)
- “Increasing the amount of HTML lowered opens by 23%” (source)
- “Emails with a single CTA increased clicks by 371%” (source)
What this tells us is, emotion is the key to getting people to open emails (via the subject line) and simplicity in design and text is the key to getting engagement.
4. Tweet post
The key to Twitter traffic is retweets.
So then the mission is to publish tweets with your content at a time that is most active for your market.
If your audience is not location specific, you can even schedule your content twice in a day along with other stuff, since tweets are mostly retweeted within only an hour of tweeting.
It’s important to post other content as well. Curate content and send that out to get more people seeing your content, more frequently.
And finally, use hashtags with your tweet to tap in to local events or trends that are occuring at the time of posting.
5. Post to LinkedIn
LinkedIn is a great platform for B2B content.
Why? Because marketers are not tapping in to it the way they could. At least not like they do with Facebook and Twitter. Even Instagram and Pinterest get considered before LinkedIn.
But LinkedIn has its place.
And here’s one method on how to get traffic from it.
Go to the New Post box in your feed.
Select Write an article.
There are two ways to write this:
- Just take your email copy and use that (you might need to tweak it a bit)
- Or use the first few paragraphs of the post itself, and have a ‘continue reading…’ link back to your site..
It’s not a huge undertaking. If done regularly and it’s captivating it will start to drive traffic from one of the most qualified sources you will find.
Bonus tip: The Image dimensions for LinkedIn articles – the large header image – is best created at 1584x1056px. This is the ideal size when factoring in desktop, tablet and mobile platform layouts.
6. Blog Commenting
Now that the obvious social media ones are done (although hopefully with some additional insights and tips to help you), here’s one much less common method to generate traffic.
The first step is to create a list of blogs that are in your field or industry. Basically wherever your target market hangs out online.
Second is to comment regularly on content published by these people.
Look for what posts match up with your own content. Contribute value by posting it in the comment. Don’t post a short sentence and link back to your post. You want to only link to it when it will be useful to their readers.
The goal is to get people to recognise your name over time and click to find out more. So make sure your comment profile like Disqus or Facebook comments have your details and links easily visible.
Authentic, genuine blog comment engagement from Jake Jorgovan’s excellent blog.
7. Answer relevant questions on Quora
Quora is another excellent platform for B2B marketers.
It’s great for building your personal brand, even if it is as a CEO, Founder, Director or VP of Marketing at your own startup.
One of the reasons why I love it is because it’s not easy to get good results.
That’s right – not.
You need to be super helpful. Short replies won’t get you anywhere.
Take the time to create the best response possible so that you get upvotes.
You’re essentially writing a mini blog post as a response, but the benefit is people who open the question page are going to be highly interested in seeing the answers.
If you’re top of page in the responses, that’s going to drive a ton of traffic to your links.
Keep in mind, this is time-consuming. As I said before it’s not easy. Here’s what I like to do:
- Have a list of questions that people search for either directly about our service (eg. how to hire a graphic designer) or related to what we do (eg. how to make people engage with my blog). I like to keep this list growing as we discover where our customers come from.
- Search Quora for these questions regularly.
- As new questions come up either from our direct questions or related questions, I answer them. This usually takes 10 minutes or all the way up to 60 minutes depending on how much research you need to do.
Quora has great analytics so you can see which answers are driving the most views, clicks and shares.
8. Contribute on Reddit
Reddit is a very similar to Quora. It too is a discussion tool.
There’s a big list of don’ts when it comes to Reddit. To sum it up, don’t:
- use a company name
- ignore doubters, engage with them respectfully
- troll anyone (unless in good humor, and that is very clear)
The key to Quora is to be authentic and passionate.
Engage with discussions regularly and after people within your subreddits are starting to know you, only then can you start to link to content. Make real connections first.
9. Repurpose content
When we create content, we need to be as efficient as possible.
Not all of our market hangs out in the same place. We need to diversify, and to do that we need to repurpose our content.
This makes our content visible to as many people without double or tripling our effort.
Let’s take a look at some of the best repurposing opportunities:
- Slideshare – turn your blog post in to a slideshow. Make each heading a new slide and add the key points from each section. This summarizes the post and makes it easier to consume for those who prefer slides.
- Youtube – turn your content in to a video. This doesn’t necessarily require you or anyone get in front of a camera. You can use slides as well for this if that is preferred. Applications like Powerpoint even allow the export of slides to video. Of course, if you do have the tools, having a more personable channel with you and/or your team’s faces and voices is going to engage audiences much faster.
- Infographics – similar to Slideshare you can turn your post in to an infographic. This can take longer as you need a designer to create icons and illustrations for the different sections. But these highly visual graphics are great to share on any social network and generate traffic.
10. PPC traffic and awareness campaigns
PPC is a difficult tactic for many marketers. It’s hard to find traction on a limited budget.
The key is to utilize it in stages.
Cold outreach is the most expensive traffic. I recommend using it for warm traffic only – especially if you have a very limited budget.
To do this, you need to install the appropriate pixel and set up custom audiences.
This way you target only those who have been to your site before. So they know who you are and are therefore more likely to come back when you offer them something of interest.
You can also set up awareness campaigns and retarget those who have engaged with those ads to then prompt a visit to your site.
PPC is a tricky beast – but with the right tactics you can easily start generating a ton more traffic today.
Creating quality content is hard.
But I can almost guarantee you can be doing more to generate traffic.
That is where an effort-shift is required.
Take on board some of these and see how you go with them. Implement and adapt is a great motto to follow.
Do you have any of your own ideas to grow your website traffic? Let me know in the comments below.